Hi, I’m Alison Ellis.

I know planning a wedding can be a lot of work. I help make it easier.

I’ve been specializing in Vermont wedding flowers since 2002. One thing I’ve learned is this:

A successful wedding is not just about the planning; it’s also about the execution.

On your wedding day, after all the planning’s complete, you need someone who can execute the details.

I’m all about the details.

If you:

• Feel flowers create the ambiance & decor,
• Are focused on your career or schooling while planning your wedding,
• Need a professional to advise on color palette & aesthetic,
• Want to transform a space with a wow-factor,

I’ve got you covered.

I provide high quality wedding flowers & superior design technique with integrity & honesty.

A successful wedding day means a “job well done” for me, but for you the wedding day is not an ending at all…it’s only the beginning.

It’s an honor to be chosen to be a part of your wedding planning experience.

I think you deserve the best.

Get in touch today to start a conversation!

Tell Me About Your Wedding!

More About Alison…

I took my first floral design class when I was in 5th grade. (Even at that young age, I was hooked.)

I’m a New Jersey native who uprooted and transplanted to Vermont to attend UVM.

I’ve been inside Martha Stewart’s prop closet at her offices in NYC!

I’ve been a professional floral designer for over 30 years.

I used to work on an organic flower farm, which is where I learned a lot about freshness & quality!

I love flowers, but cannot pick a favorite! Irises, poppies, orchids, ranunculus, roses, delphinium, clematis, dahlias…whatever’s growing in my garden at the moment!….They’re all my favorite.

I can still remember the first bridal bouquet I ever made in 2001. (All white roses!)

I love my job.

A few more things I love…

• Summertime in Vermont, of course. And Fall. And a crisp winter day on the ski slopes.
• A good farmer’s market!
• Chapppell Roan, Bob Dylan, Ani DiFranco and anything on Bob Marley Radio.
• Dark chocolate. Or milk chocolate. Any kinda chocolate, really.
• When my son says, “Let’s watch one more episode…”
• Italy. The food, the art, the views, the food….Need I say more?
• Warm maple syrup. Because slightly warmed maple syrup on pancakes is next-level.
• Natural light. And lots of it! I love plants so good light is key.

Tell Me About Your Wedding!

Education

I moved to Vermont to attend UVM where I graduated in 2000 with a Bachelor of Science in Plant & Soil Science and a minor in Small Business.  While attending school I was a buyer and designer at a busy flower shop, and then, after working for a few florists in the Burlington area, as well as an organic flower farm, it was time to branch out on my own. I founded Floral Artistry in 2002 and booked 1 wedding that summer.

After all these years I continue my floral education by attending wedding design workshops to learn new techniques and tips from some of the industry’s leading professionals. I believe that every year should be a learning year!

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Teaching, Speaking & Coaching

I teach florists how to rock the business-side of their business.

I’m the creator of Flower Math and founder of realflowerbusiness.com I released my first online course for floral designers in 2015, and I now have over a dozen online business courses for florists, as well as one-on-one coaching sessions.

I’m also a published author and a business contributor to Florists’ Review magazine & guest blogger for BotanicalBrouhaha.com and FlirtyFleurs.com; 3 highly respected industry publications that educate, encourage & inspire floral designers.

I’ve made guest appearances on:

• The Flower Podcast
• Mornings with Mayesh
• Slow Flowers with Debra Prinzing
• From The Ground Up Floral Podcast
• BB+ Podcast
• Team Flower Podcast

I also teach live workshops and offer private business coaching.

In 2018, I was a guest teacher at Hope Flower Farm at the Spring Chapel Designer’s Conference and also lead a 1-day seminar at The Floral Reserve in Providence, Rhode Island in December. In 2019 I was honored to teach “all things pricing” at The Floral Field Trip in Warren, VT, and I was honored to be invited to speak in March 2020 at Koeher & Dramm as well. (rescheduled due to Covid!)

I believe in a culture in floristry where our standards are on the rise and our customers experience tremendous value in the beauty we create.

Tell Me About Your Vermont Wedding!